WORK

I skateboarded through a beer commercial once, it was fun and lucrative and they let me wear a disguise. Off-camera is more my speed though, where ideas get hatched and we figure out: what is the heart of this thing? Communicating the core of an endeavor and bringing it into the world using words, or images, or whatever it takes so that people can feel it— this is what I do, in all my work, for my work or yours. My brain or yours? The best work is a combination of brains, and also hearts, translating back and forth, listening for what doesn’t exist yet but ought to, getting our hands around the empty piece of atmosphere and filling it, together, with what everyone sees now we needed all along.