Mindvue: Virtual Reality for seniors

Brand voice, messaging, copywriting

MindVue is a Virtual Reality wellness system for seniors in care facilities. It was developed by a trio of people with extensive backgrounds in senior care and media production, a factor that sets them apart from other service providers. They wanted help communicating their unique position in the field of VR for seniors, highlighting the ways in which their clinical expertise informed the development of their line of original VR experiences.