CHIRPS: “The Protein Future” tagline

Copywriting

I helped the CPG company CHIRPS create a tagline and packaging copy for their line of high protein, cricket-based protein powder. Crickets are a highly sustainable and digestible protein source, superior in many ways to the commonly-used whey and soy protein powders. Cricket protein requires exponentially fewer resources to produce and is much gentler on the environment of both our planet as well as individual stomachs. Humans will probably keep consuming cow products for as long as possible, but it can be fairly said that crickets really are “The Protein Future.”