Kripalu Center for Yoga and Health
content strategy, socials management, content creation
For over 50 years, Kripalu has been a jubilant community inspiring transformation through the wisdom of embodied practice. I had the honor of leading storytelling on socials and in promotional site videos across the center's many departments.
Access & Equity
The Yoga Retreat for Women of Color
Permission and Refuge
Kripalu Healing Arts
Kripalu School of Ayurveda
Lyla June - Amplify Voices of the Global Majority
Resistance Revival Chorus
Eset Rose on Kripalu’s equity vision
Kripalu Teacher Jurian Hughes
Referred to as the “Harvard of yoga,” Kripalu is host to luminaries across the spectrum of wellness and creativity. I produced promotional content for presenters such as Deepak Chopra, Elizabeth Gilbert, Cheryl Strayed and Julia Cameron. In the process, I developed a protocol for presenters to produce their own content and to even enjoy themselves (joy always generates the best material).
I'm particularly proud that in my 3 year tenure on the job I increased the Instagram following from 73,000 to 109,000 followers, overcoming the plateau effect that can hinder larger brand accounts. Kripalu was teeming with stories waiting to be told— growing the audience was a matter of holding up a mirror and reflecting the enthusiasm surrounding this institution back outward to its ever growing community.